SEO & AEO

What Meta and YouTube reveal about the future of paid media

Search Everywhere: AI Visibility is a Team Sport

Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer...

Why am I not showing up in ChatGPT?

Across the brands we work with (and all the existing research and stats out there), Google continues to drive the...

Connected Media Group: APAC Search Awards 2026 – Finalist

We’re excited to share that Connected Media Group has been shortlisted as a finalist in the APAC Search Awards 2026 in...

SEO Isn’t Dead. It’s Expanded Across Everything

Every time Google rolls out a core update, you can practically hear the SEO industry clutch its pearls. Group chats...

Search Ads in AI Overviews: The Biggest Shift in Google Ads Hiding in Plain Sight

This launch in Australia marks another shift for marketers, combining AI-driven answers with advertising visibility in a single, high-impact placement....

Google Rolls Out AI Mode Search in Australia

In the coming days, Australian users will be able to select a new Google search option: AI Mode.  ‘AI Mode’...

Google Blocks Search Data Scraping: What This Means for Your SEO Reporting

If you’ve noticed a sudden drop in impressions in your SEO dashboards since mid-September, you’re not imagining it. Google has...

AI & SEO: SEO is Evolving — Are You Keeping Up?

Brands optimising solely for Google ranking algorithms will be left behind. Fast.   SEO has always been an evolving beast, but the pace has...

Google Now Indexing Instagram Content: What It Means for Your Brand

A major update just landed: as of July 10, 2025, Instagram content including reels, posts and photos, is now being...

How AI Overviews are Reshaping Search Results – What You Need to Know and What You Should be Doing About it

A Timeline of AI & Search If you’ve searched for anything online recently, you’ve interacted with AI—whether you realised it...

Connected is now a Google Premier Partner, placing us among the top 3% of Google Partners.

We’ve got some exciting news to share – Connected is now a Google Premier Partner! We’re thrilled to be named...