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Turn consumers into customers with expert B2C marketing

Consumer demand doesn’t stand still. New behaviours, platforms, and influences continually change how people discover and choose brands. We help businesses respond to those shifts, turning what we learn about the market into sharper campaigns and new opportunities for growth.

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Grow with an award-winning B2C marketing agency

Staying ahead in B2C means being open to new ways of reaching and influencing customers. We explore emerging platforms and innovative solutions, then focus on the ones that can genuinely move your business forward.

“
Our partnership continues to go from strength to strength and has been pivotal in our shared success. Your team has well and truly exceeded some ambitious and tough targets this year so thank you for all your hard work. Look forward to going bigger and better with you guys next year.
Kristin Viccars Apex Tool Group

How we delivered +215% YoY revenue for Skinstitut

See the Skinstitut case study
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The commercial impact of effective B2C marketing

4X

B2C campaigns balanced for long-term brand equity deliver 4x higher profit performance over a 3-year horizon compared to campaigns focused purely on immediate sales activation.*

50%

High-awareness consumer brands enjoy 30% to 50% lower Customer Acquisition Costs (CAC) across paid conversion channels compared to low-awareness competitors in the same category.*

46%

Kantar research found that brands performing strongly across the consumer journey - building predisposition, converting shoppers and delivering positive experiences - saw an overall 46% increase in sales across three years.*

A smarter approach to B2C growth

Our award-winning B2C specialists bring fresh thinking to every brief. We look beyond the expected channel mix to find new ideas and opportunities that can help brands earn attention, influence choice, and turn marketing into meaningful growth.

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What to expect from Connected

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Consumer insight that keeps moving

What worked six months ago may not reflect how customers behave today. We use search behaviour, audience signals and performance data to understand what consumers want now and where new opportunities are emerging.

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Demand built around real behaviour

We identify the moments that move people from discovery to consideration and purchase, then determine how media and marketing can influence those decisions.

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Investment focused on growth

We look beyond surface-level engagement to understand what is driving customer acquisition and revenue. Those insights help us put more investment behind what works and find the next opportunity to scale.

Partner with us to transform your B2C marketing

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Frequently asked questions

A B2C marketing agency helps brands understand, reach and influence individual consumers. Connected uses audience intelligence, media and digital marketing to build demand, acquire customers and create measurable business growth.
B2C marketing typically addresses larger audiences, shorter purchase cycles and decisions made by individuals rather than buying groups. This makes consumer behaviour, attention, creative and the ability to respond quickly to changing demand particularly important.
The right mix depends on how your customers discover, consider and purchase within your category. Search can capture active demand, while social, video, audio and other media can create it. We determine the role of each channel based on consumer behaviour and your commercial objectives.
Yes. Our B2C PPC management focuses on capturing high-value consumer intent and turning search demand into measurable customer acquisition. PPC can operate independently or as part of a broader B2C marketing strategy.
Yes. Connected provides B2C PPC management for businesses in Sydney and across Australia, with strategy and campaign management shaped around your market, customers and growth objectives.
We align measurement to the outcome marketing needs to deliver. Depending on your business, that could include customer acquisition, sales, revenue, return on ad spend and customer value alongside the behavioural signals that help us understand why performance is changing.

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1: IPA

2: WRAC

3: Kantar