Cut through the noise and influence demand with display advertising
Display advertising plays a powerful role in modern performance marketing when executed properly. Connected Media Group employs display advertising to influence demand, reinforce messaging and support measurable business outcomes.
Connect with a display advertising specialistThrough data-driven targeting, attention-efficient creative and clear performance signals, we ensure display works as part of a broader growth strategy, not as a set-and-forget reach channel.
Working with Connected has been the most seamless agency transition that we’ve ever had. Connected are deeply partnered in our business and work closely as an extended part of our digital marketing team. They delivered on what they said they would deliver, and we have never to had to chase them.
We focus on meaningful business outcomes over vanity metrics, commercial impact over impressions, and long-term growth over short-term clicks
See our client success case studies
Over 90% of internet users are reached through display advertising across the Google Display Network and premium publisher sites.*
Display activity directly supports performance outcomes, with brand campaigns driving 28% of conversions.*
Display advertising plays a critical role in the broader customer journey, with 69% of marketers citing cross-channel measurement as increasingly important in fragmented digital environment.*
What partnering with Connected means for your business
We treat Display Advertising as a performance lever, not filler media. Display is designed to support commercial outcomes by influencing demand, reinforcing intent and strengthening the effectiveness of other channels. We prioritise clarity, accountability and impact over impressions for the sake of it.
What to expect from Connected
Goals focused
We start with insight, not assumptions. Through discovery sessions, we define the right audience, uncover valuable data sources, and align every campaign with broader business goals from day one.
Smart targeting
Display only works when it earns attention. We use audience-led targeting, intent-driven messaging, and standout creative across Google Display and programmatic environments, with ongoing refreshes to keep campaigns performing and audiences engaged.
Test, learn, optimise
Performance comes from constant iteration. We start broad, then optimise based on real performance signals across targeting, placements, and creative, while measuring channel impact and reallocating budget towards what’s driving results.