News, insights and knowledge

What Meta and YouTube reveal about the future of paid media

Getting More From Your E-Commerce

Stop Chasing Revenue. Chase Profit. This is the single biggest mindset shift in modern e-commerce strategy. Revenue is vanity; profit...

Search Everywhere: AI Visibility is a Team Sport

Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer...

Performance Creative: The Multiplier Most Campaigns Leave on the Table

Why am I not showing up in ChatGPT?

Across the brands we work with (and all the existing research and stats out there), Google continues to drive the...

Marketing Graduates: Give Yourself a Competitive Edge with these Simple Tips

First Impressions really count. Hiring managers often receive an overwhelming number of applications, especially for graduate positions. I immediately create...

Sanitarium’s Weet-Bix around Victoria for the Aus Open

Were you in Melbourne for the Aus Open earlier this year? If you were, we bet you saw a few...

Innovate and Solve: Unleashing Potential with Switch Thinking by Dr. Ken Hudson

In the ever-evolving landscape of business, innovation and creative problem-solving are not just assets but necessities. Last Friday, we delved...

Connected Media Group: APAC Search Awards 2026 – Finalist

We’re excited to share that Connected Media Group has been shortlisted as a finalist in the APAC Search Awards 2026 in...

SEO Isn’t Dead. It’s Expanded Across Everything

Every time Google rolls out a core update, you can practically hear the SEO industry clutch its pearls. Group chats...

Connected Media Group Google Partner 2026

Each year, Google recognises its highest-performing marketing partners globally. In February, Connected Media was confirmed as a 2026 Premier Partner,...

Connected Media 2025 Wrapped

We analysed. We strategised. We responded to briefs. We launched. And somehow… 2025 is over. This year, we partnered with...