A finance marketing agency built for high-consideration decisions
Financial decisions aren't made lightly.
Customers research, compare and look for confidence before they act. We combine finance category experience with award-winning marketing expertise to help brands earn that confidence and turn it into growth.
Connect with a finance marketing strategistPartner with a finance marketing agency that understands the value of trust
Knowing finance changes the way you market it. We understand the consideration behind financial decisions and the responsibility that comes with communicating them. That experience helps us find sharper ways to position products, build trust and create demand without oversimplifying what matters.
"Financial products aren’t always simple to market, but Connected Media understands how to make the complex feel clear. They’ve helped us reach the right audiences with the right message, while keeping our media strategy focused on the outcomes that matter to SG Fleet."
How brand media became Octet’s growth engine
See Octet case study
A growing opportunity to win financial customers
Australians are actively considering switching their main financial institution, creating a significant opportunity for brands to influence customer choice.*
Australian financial-sector advertising investment grew 20% in 2025, reaching $756 million as competition for financial customers intensified.*
75% of Australian adults would like to be more knowledgeable about money and financial matters.*
Why leading finance brands choose Connected
Our finance experience means we can speak your language from the start. With a shared understanding of the category, we can focus the conversation on where the opportunity lies and what we can do with it.
What to expect from Connected
Category knowledge from day one
We understand that finance products aren't marketed like everyday purchases. Our experience across financial services gives us a stronger starting point for understanding your customer, competitive environment and the decisions marketing needs to influence.
Complex made compelling
Finance often asks customers to understand products they don't think about every day. We find the clearest way into the proposition, turning complexity into marketing people can understand without losing what makes the product valuable.
Performance that goes beyond the lead
Not every enquiry has the same commercial value. We look beyond lead volume to understand what happens next, helping optimise marketing towards the customers and outcomes that make a genuine difference to the business.