Kynd Baby creative ad displayed on a mobile phone

A creative agency built to connect and convert

Great creative does more than look good. It earns attention, communicates the right message and gives your media investment a better chance of driving results.

Connected is a performance-focused creative agency bringing creative and media together to produce, test and refine advertising that drives results.

Connect with a creative advertising specialist

A creative agency built for performance, not just presentation

Our creative services cover strategy and ideation, static and animated assets, post-production video, copywriting, platform-specific creative, resizing and ongoing testing. Because creative and media work together at Connected, we can spot opportunities, manage creative fatigue and evolve campaigns based on what performs. 

“
We’ve never seen a limited-edition product perform like this; Connected helped us turn a brand moment into real commercial impact. Their strategic agility and creative input made all the difference.
Stephanie Di Francesco Senior Brand Marketing Manager, Skinstitut

How we partnered with Skinstitut to deliver record-breaking creative

See the Skinstitut case study
Skinstitut limited edition Glycolic Scrub held by a woman
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Why creative matters

49%

49% of brand impact is driven by creative quality.*

4X

The most creative and effective ads can generate more than four times as much profit.*

72%

Very high-quality creative can generate 72% more incremental sales than average creative on the same TV budget.*

Why choose Connected as your creative agency?

We combine creative thinking with campaign performance. As a creative advertising agency with media expertise, we don’t stop when an ad goes live; we test, learn and refine based on how audiences respond. 

The result is creative that’s relevant to the platform, aligned with your media strategy and focused on business outcomes.

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Connected Media Group team members collaborating at their desks in the office

What to expect from Connected

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Define

We start with your audience, campaign objective and media strategy to give creative a clear job to do.

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Create

We turn insights into platform-ready creative across static, animation, video and copy, adapting each execution to how and where it will appear.

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Test & evolve

We monitor performance, identify creative fatigue and test formats, imagery and messaging - then back the winners and keep improving.

Partner with a creative agency that thinks beyond the ad

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Frequently asked questions

A creative agency develops the ideas, messaging and assets that bring marketing campaigns to life. Connected combines creative services with media expertise, allowing campaign performance to inform what we create, test and refine.
Connected brings creative and media together. This means our creative team can use campaign insights to identify opportunities, manage creative fatigue and continually test and improve advertising performance.
A creative advertising agency develops concepts, messaging and assets specifically for advertising campaigns. Connected focuses on performance creative built around the audience, platform, media strategy and campaign objective.
Our creative services include strategy and ideation, static and animated advertising, post-production video, copywriting, social and display creative, asset resizing, platform-specific assets and creative testing.
Creative is what your audience sees and responds to. Strong creative helps earn attention, communicate your message and drive action, while testing helps identify which formats, imagery and messages perform best.
We look beyond surface-level engagement to how creative contributes to campaign objectives. Performance data helps us identify winning messages and formats, spot creative fatigue and decide what to test next.
Yes. We tailor creative to the platform, placement and audience rather than simply resizing the same asset. This can include different executions for social feeds, Stories, display and other digital placements.
Yes. We specialise in making more of existing brand assets through campaign executions, animation, post-production, copywriting, resizing and refinements.
It depends on the scope. Connected's indicative process can move from brief to live creative in around two weeks, covering definition, concepts, development, feedback and final production.

Let's connect and make change happen

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1: Google, 2026.

2: Kantar Link database and WARC ROI database.

3: Kantar, 2023